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COLA: PLACEMAKING LOGOTYPE

MARCH 2023

This project is centered on implementing placemaking practices and intentional environmental design to improve student engagement within the College of Liberal Arts spaces at the University of Texas at Austin.

As the branding designer, I led my senior design team in creating a logotype for both the senior capstone exhibition show and for the on-site COLA Little Library pilot on campus located in the Robert L. Patton Building.

More information on this project can be found here.

 

Project Type:

Branding, graphic, type, industrial, environmental 

design

Credits:

- Jennifer Li

- Nadhisha Edward (industrial director)

- wkrm studio research team

Programs Used:

Adobe Illustrator

Adobe Photoshop

Adobe Indesign

Procreate

 

SENIOR CAPSTONE
EXHIBITION LOGOTYPE

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For the senior capstone exhibition show, I created a logo that represented the entire research process aspect as well as the visual idea of reconstructing space and functions.

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COLA LITTLE LIBRARY PILOT LOGOTYPE

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The logo design for the COLA Little Library pilot within the space of study is a minimalist representation of a tilted box as well as a rooftop, tying back to the original physical design of the free little library inspiration but with a modern design.

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cola front.png
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© 2024 by Jennifer Li

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